Recently, Douyin released a new version of the “[Medical Devices] Category Management Standard”. According to the regulations, there are 43 categories of medical devices that can be sold on Douyin, including in vitro testing, ventilators, oxygen makers, nebulizers, stethoscopes, masks, gloves, fetal heart monitoring supplies, health instruments, nursing beds, contact lenses, hygiene/wound/medical dressings and other products. The mode of entry is directional entry. At present, only merchants of specific brands invited by the platform are accepted to enter, and other merchants are not accepted to apply for entry. Among them, the first category “contact lenses/nursing solution”, “family planning supplies”, “health care/nursing/physiotherapy equipment”, the second category “beauty and body medical equipment > color contact lenses”, “beauty and body medical equipment > health/wound/medical dressing”, Category 3: “Beauty and Body Medical Instruments > Beauty and Body Care Instruments > hair removal instruments (instruments)”, “Health care > Medical instruments > in vitro testing”, only allow official flagship stores, flagship stores directional access. Fish Leap, Yinke, Zhende, Steady, Kefu, Omron, Kanghua, Sannuo, Wanfu, BGI and many other enterprises have settled in Douyin, selling medical devices.
At present, JD.com, Alibaba, Pinduoduo, Meituan, Suning Shopping, Vipshop and other e-commerce platforms have online transaction services for medical devices. Some brands have occupied hot positions in multiple platforms, and most of the products with good sales are household medical devices and medical beauty related products. Overall, in recent years, the medical device network sales scale surge.
At the same time, the industry chaos is also frequently erupted. In July 2022, the State Food and Drug Administration released the second batch of typical drug safety special rectification cases, medical device online sales cases were named. It is reported that a company purchased motherboard, shell, packaging from the network platform, without permission to produce and manage the second class of medical devices without obtaining the registration certificate of medical devices “deafness tinnitus light wave instrument” 46 sets, and through the network platform for sales.
The State Food and Drug Administration said the products in question were medical devices commonly used by the elderly. With the acceleration of population aging, such products are in great demand. Taking advantage of the characteristics of the elderly, such as their attention to health, eagerness to seek medical treatment and weak awareness of self-prevention, they purchase parts and assemble them by themselves and sell them through online platforms and other channels without obtaining the production license of medical devices, which has great potential safety risks.
Last June, the State Food and Drug Administration held a chamber of commerce for the management of risks of medical device online trading. The meeting required that the third-party platform for the online trading of medical devices should be subject to strict qualification examination and strict entry. Carefully check the information of medical device business license, registration certificate and record voucher of settled enterprises, and be sure to be comprehensive, accurate, complete and detailed. If necessary, consult and verify with license-issuing departments, and “reject” enterprises that do not have medical device business qualifications.
While promoting the online sales of medical devices, third-party platforms also need to strictly check and purify the online sales environment. Following is Air Disinfecting Purifier supplied by Healthsmile Company .
Post time: Feb-17-2023